Start Up Strategy

| Rapidly scale your start up

Advancer is the trusted scale up advisor for founders going global.

Led by Entrepreneur in Residence Llew Jury, the Advancer team has 20 years of national and international business and startup growth experience. We pride ourselves on delivering quality strategy, advice and mentoring that is transparent and honest. We’re the fresh approach to scale up success.

Our unique advantage is that Advancer has the knowledge of what to do at every stage of the startup and growth journey and we guide our clients around the probable pitfalls and traps of startup life along the whole way.


| We've foundered high growth, award-winning & global digital businesses.

We find the best way to thoroughly get the best startup experience is to closely work with us one-on-one and become part of our team.

This means you’ll receive the very best startup advice and the right recommendations at all times through customised and flexible programs of work that are set to your scale up goals. The Advancer team’s quality advice is combined with our partner introductions into the very best digital, marketing and finance companies including investment opportunities and capital raises.

Our clients come all backgrounds and are savvy startups, entrepreneurs and companies looking to innovate and grow quickly and into the best global markets.

How much equity do you give up in your startup?

Our startup & scale up services

>>Launch sessions

At kick off, we launch into the discovery phase that includes you/your teams and our staff. There’s plenty of whiteboard sessions at this stage and we’ll gain a comprehensive understanding of your business goals, the idea, markets, monetisation strategy and many other key areas. We’ll also closely work with you to research market perception/sentiment, competitors and target markets. This ensures that we can tailor the Advancer startup program and delivery options specific to your startup needs.

>>MVPs & growth hacks

A great way to test a startup is to build a cost-effective MVP (minimum viable product) that includes the baseline elements. This is a stage that you’ll have a hands-on role in designing and developing your startup. Advancer can either help you find a CTO or introduce you to a range of our qualified digital and user experience partners and we’ll work closely with you through the rapid and iterative steps to build out your new product.

>>User experience design (UX)

User experience is the most critical part when designing and building your startup. The startup product, service or app has to be engaging, clean and clear so that user’s embrace and share the experience. We plan the design and creation of your assets including websites, social media, mobile applications and overall customer experience areas to ensure users have a positive experience at all times.

>>Product monetisation & positioning

We run a workshop centred around your start up’s positioning and monetisation strategy will be held to ensure that your startup is not just a good idea, but also financially viable and marketable.

>>Customer journey mapping & personas

An important part of the startup journey is to know who your customers are and what is their journey from research to purchase and eventually advocacy. We are the experts in planning this for startups that need to rapidly target their customers to test and learn and make sales for investment traction.

>>Digital Marketing

Advancer has the pedigree to transform your digital marketing into a global growth and brand opportunity. Our founder Llew Jury is the founder of Reload Business Group, one of Australia’s largest and most successful independent digital agencies with offices in Brisbane, London, Auckland and Manila. Advancer partners with Llew’s Reload Media business for all media buys, SEO, PPC, content marketing and data intelligence.

>>PR & traditional marketing

An integrated digital and traditional marketing and public relations strategy will be developed across key platforms and channels to ensure potential customers are made aware of your start up’s exciting new offer. We’ll also begin to develop marketing collateral and discuss creative messaging strategy with you in order to ensure the right engagement with your target markets.

>>Investment introductions & planning

At this stage, we’ll also introduce you to capital and financial investment options for expansion and growth. However, most investments into your startup will come from your pitches and connections, so we’ll help you draft the right collateral to make the best impact on capital and investment ready connections.