Optometry Australia

Digital strategy & workshop facilitation

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About Project

Advancer consulted to leading optometry membership group Optometry Australia in Melbourne, as lead facilitator during their strategic website and digital innovation consulting phase. A stakeholder workshop coordinated by Advancer staff and was the key part of defining the digital and web requirements of this federated organisation.

The workshop preparation was conducted through video conferencing and stakeholders were thoroughly engaged and included in a questionnaire that asked for direct feedback on new functionality for a OA new website.

Melbourne workshop

The Melbourne workshop included participants and OA leaders from around Australia. Our principal digital strategy consultant facilitated the day and ran the workshop agenda, ensuring all stakeholders were engaged and OA leadership received quality feedback and advice from the event.

Outcome – Customised report

The Advancer team then developed a customised report including the future recommendations and business requirements of the OA website, the key stakeholders to be engaged, how it met the OA vision & strategy and some important technology and HR engagement areas for OA’s ongoing digital success.

  • Client:Optometry Australia